How to boldly write like no B2B brand has written before.

Medium-form musing on work/life. I'm Andrea. I run a business called Cowpath.

I'm Elena and I'm here to shake up product marketing. Get ready for insights, actionable frameworks, and the leadership advice I wish I had 20 years ago. If you're into crafting narratives that lead to epic products, you're in the right spot.

A bi-weekly-ish newsletter about persuasion, psychology and marketing.

Helping aspiring DTC copywriters succeed while crafting compelling, impactful copy for their clients.