Hi, I’m Grace.

Hi, I'm Grace. I'm a go-to-market brand strategist.

I've been slinging ink since 2016 for different Series A+ startups, and was on-track to transition into PMM before I got laid off in 2022.

Now, I'm a building a boutique strategy-first branding studio that’s here to help you figure out who you are, then do it on purpose. Voicemail is my newsletter about branding, messaging, and copywriting, specifically for B2B founders and product marketers. Each edition is packed with insights on how to make your messaging bolder and write messaging briefs your marketing team can actually use.

Hope you enjoy it. If you like it over here, feel free to connect with me on LinkedIn.

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Voicemail is a newsletter about how to use brand to grow your B2B business. Written by Grace Baldwin — agency founder, B2B vet, and and voice-obsessed strategist who believes your brand should work as hard as your sales team.

People

Grace Baldwin | Brand Strategy

@heygracebaldwin

Hi, I’m Grace. After a decade writing for B2B startups, I’m building a strategy-first branding agency that helps companies align, stand out, and move fast—with zero fluff.