The biggest lesson I learned from a recent rebrand.
When circumstances force you to cast a wide net and market to "anybody," think: humor. The kind of humor that UNITES. The kind ANYBODY can laugh at and feel good about. Maya Angelou is right: people remember how you (AND your brand) made them feel.
Sounds like an exciting challenge, best of luck! Exited to hear how this wraps up! :)
When circumstances force you to cast a wide net and market to "anybody," think: humor. The kind of humor that UNITES. The kind ANYBODY can laugh at and feel good about. Maya Angelou is right: people remember how you (AND your brand) made them feel.
Sounds like an exciting challenge, best of luck! Exited to hear how this wraps up! :)