Some exciting news. 👀

I've given myself a promotion.

Welcome to Voicemail — a newsletter about branding and messaging for B2B product marketers who want to bring their messaging to life.

In 2025 I’m reading some of the greatest advertising books ever written, analyzing the shit out of them, and reporting all the insights back to you. If that sounds like your jam, keep reading (it’s free!) or sign up to get these letters delivered right to your inbox.

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Hi friends,

How’s it going? Enjoying the weather?

Here in the Netherlands things are starting to get gorgeous. The dandelions have pushed their stubborn yellow heads out of the earth and are standing like sentinels throughout my neighborhood. I planted violets last weekend. I’m writing this from my balcony while my wet laundry dances in the wind.

I love it. I always forget how powerful spring is until it’s literally at my doorstep. I feel like a new woman every year.

And with that energy, I’ve got a big update to share:

As of today, I’m officially calling myself a GTM Brand Strategist — not a copywriter.

Deep breath. We’re doing this.

Pfew. There it is. It’s out.

If I’m honest, this is a super scary move for me.

I love copywriting at a molecular level. Letting go of that word feels like shedding an old identity.

Honestly, it’s been emotional — like closing the door on a past version of myself.

But, it’s time.

Over the last four years, I’ve stepped up pretty massively. I’ve launched a bunch of products into the world. I’ve built several brands from the ground up. I’ve worked with billion-dollar companies to help them get their voices heard.

Most meaningfully though? I’ve helped dozens of clients find a truer, more magnetic version of themselves — and that’s the work I’m most proud of.

The truth is, I have always felt that my purpose on this planet is to make people feel less alone and to help them see a better version of who they already are.

^That’s my superpower. I’m good at it. And the more I think through it, the more I realize that brand strategy work is how I can do it at scale.

So, that’s it. That’s where I’m going. Brand strategy. I am choosing to view this as a natural progression and a promotion (which is hilarious because it’s also my first promotion ever).

I really couldn’t be more excited about where things are going. I feel unstuck for the first time in a while.

So, what’s changing?

Well, the business obviously has a new look, designed by the fabulous Katy Davies. I’m highkey obsessed with the work she’s done with me over the past few months. She really helped me take my ideas and translate it into a visual identity that feels sophisticated, intentional, and playful.

However, more than visuals, this shift reflects a deeper change.

From here on out, my focus for new projects is on high-concept brand strategy and creative messaging — not “just” copy.

That ^ means I’m digging my heels into positioning, point of view, messaging, and creative to help businesses create brands and campaigns that actually say something meaningful.

I’m also working on a really exciting offer that covers the entire brand process from positioning to visual identity.

I’ll share more details soon, but I can say this: If you're a B2B SaaS company planning a full rebrand this year — including visual identity — and you like my style, drop me a note. I’ve got something built just for you.

In the meantime though, this newsletter will remain largely the same.

In fact, reading Breakthrough Advertising was actually what cracked open this new direction. So, you can still expect semi-regular missives on things like:

• The best copywriting books ever written

• How to bridge the gap between messaging and creative

• How to use writing to bring your message to life

It’ll just come from a slightly higher-level view, with more insights from real branding projects — and (hopefully) contribute more to the bigger conversations happening in B2B.

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Thank you for being here. ✨

I know your inbox is crowded, and I take your subscription seriously. I only want to send when I have something important to say — and I’m kind of ready to break my silence.

If you have any feedback, ideas, questions, or suggestions, hit reply and let me know. I want this to be the best damn marketing newsletter you read every week, and 2025 is the year of leveling it up.

Appreciate you. Have a great weekend.